Channel Marketing Manager

Hot start-up in Boston’s North End is hiring a Channel Marketing Manager. In this role, you will have the opportunity to be strategic, creative and client-facing, while embracing the roll-up-your-sleeves goodness of a rapidly growing, well-funded start-up company. You’ll have ownership for our affiliate program, which boasts over 100 client partners to-date, and drives revenue for the company by engaging partners to sell our service to their customers. Your role is an exciting blend of channel strategy, relationship management and program execution. You may be coming up with a new idea for a partner campaign one minute and then designing a landing page or trade show layout the next. Each day brings new challenges and you need to be up for the challenge of juggling a wide variety of priorities while managing your deadlines and getting it done. Your ability to build strong relationships with partners, convey your ideas, build a plan and execute will make you successful, along with a healthy dose of ambition, project management expertise and dev/design chops.

As Channel Marketing Manager, you will:

• Lead all affiliate marketing initiatives for the company
• Drive revenue and assets under management by optimizing partnerships and defining creative ways for partners to sell our service
• Project manage a wide variety of programs in order to meet aggressive business goals
• Design and develop partner marketing materials including print collateral, online marketing assets, webinars, videos, live events including seminars and large-scale tradeshows, videos and much more
• Lead all partner relationships and communications including kick-off calls, regular email communications and ongoing meetings
• Work closely with internal sales team on all new partnerships and provide regular communications to sales to keep them up-to-date
• Influence internal resources to get programs executed in an efficient way while delivering high-quality work
• Plan and manage small and large-scale partner events including webinars, live seminars and tradeshows
• Juggle a significant number of tasks at one time with tremendous organization, focus, positive energy and flawless attention to detail
• Execute a wide variety of projects in support of affiliate partnerships, including: copywriting, online and offline design, collateral production and customization, report generation, portal management and whatever else comes your way

If you have the following skills, we want you:

• 5+ years online marketing, integrated marketing, channel marketing experience
• Bachelor’s degree/MBA preferred
• Experience working with clients, building partnerships and operating in a client-facing role
• Proficiency in writing promotional copy
• Strong event planning expertise and knowledge of trade show logistics
• Organizational skills and ability to multitask with great attention to quality and detail
• Ability to create strong relationships, lead and influence others to get the job done
• Strong design skills with ability to execute design vision
• Ambitious and motivated to deliver great work, help our clients and build a successful company
• Data-driven marketer who knows how to test and measure
• Articulate communicator who can professionally represent our company and who knows how to listen to what the customer needs and then communicate the plan to get it done
• Creative thinker who can build channel programs and strategic offers while being execution-focused, managing deadlines and making it happen
• Knowledge of HTML required
• Experience using Adobe Creative Suite (Photoshop, Illustrator, Indesign) required
• Video editing experience a plus (Final Cut, iMovie, Screenflow)
• Design production experience (trade show booth graphics, online banners, print collateral) required
• Knowledge of content management systems and CRMs helpful

Think you've got what it takes? Send cover letter, resume, and anything else we should know to Michelle Heath.